Privacy Policy
Select Air Services is committed to protecting your personal data. This privacy policy explains what information we collect, why we collect it, how we use it and what rights you have under UK data protection law.
This policy applies to information we collect through our website at selectair.co.uk, by telephone, by email, through our quote forms, and in the course of carrying out installations, repairs and servicing at your property.
Quick summary: We collect only what we need to provide our services and respond to enquiries. We do not sell your data. We do not use it for automated decision-making. You can ask us to delete it at any time.
Who we are
Data controller: Select Air Services
Trading address: Unit 25 Izons Industrial Estate, Oldbury Road, West Bromwich, West Midlands, B70 9BS
Email: info@selectair.co.uk
Phone: 07738 229109
We are the data controller responsible for the personal data you provide to us. We are not currently required to register with the Information Commissioner’s Office (ICO) as a data controller, but we comply fully with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Personal data we collect
We may collect and process the following categories of personal data:
| Category | Examples |
|---|---|
| Identity data | First name, last name |
| Contact data | Email address, telephone number, home or business address, postcode |
| Property data | Property type, number of rooms, access details needed for a survey or installation |
| Transaction data | Details of services you have purchased or enquired about, quotes issued, invoices |
| Communications data | Emails, messages or call notes between you and our team |
| Technical data | IP address, browser type, pages visited, time spent on pages (collected via cookies and analytics) |
| Marketing data | Your preferences for receiving marketing communications from us |
We do not collect any special category data (such as health information, racial or ethnic origin, religious beliefs, or biometric data).
How we collect your data
We collect personal data through the following means:
- Quote and contact forms on our website — when you submit a request for a quote, survey or callback
- Telephone calls — when you call us to enquire about our services
- Email correspondence — when you email us directly
- On-site visits — when our engineers visit your property to carry out a survey, installation, repair or service
- Cookies and analytics — automatically, when you browse our website (see Section 9)
- Google Business Profile — if you leave a review or contact us via Google
We do not purchase personal data lists from third parties or receive personal data from data brokers.
Why we use your data
| Purpose | Data used |
|---|---|
| Responding to enquiries and providing quotes | Identity, contact, property data |
| Booking and carrying out surveys, installations, repairs and services | Identity, contact, property, transaction data |
| Issuing invoices and processing payments | Identity, contact, transaction data |
| Providing aftercare, warranty support and annual servicing reminders | Identity, contact, transaction data |
| Sending marketing communications (only with your consent or where permitted by law) | Identity, contact, marketing data |
| Improving our website and services through analytics | Technical data (anonymised where possible) |
| Complying with legal and regulatory obligations | All categories as required |
Legal basis for processing
Under UK GDPR, we must have a lawful basis for processing your personal data. Depending on how we use it, we rely on one or more of the following:
- Contract performance — processing is necessary to carry out the services you have requested or to take steps before entering into a contract with you (e.g. preparing a quote or booking a survey).
- Legitimate interests — we have a legitimate business interest in processing your data where this does not override your own rights and interests. For example, we retain records of completed installations to support aftercare and warranty claims.
- Legal obligation — we may need to process your data to comply with a legal obligation, such as retaining financial records for HMRC or complying with F-Gas regulations.
- Consent — where we rely on consent (for example, for marketing emails), you have the right to withdraw it at any time. Withdrawing consent does not affect the lawfulness of any processing carried out before withdrawal.
Who we share your data with
We do not sell, rent or trade your personal data. We may share it only in the following circumstances:
- Our engineers and installation teams — who need your contact and property details to carry out the work you have requested.
- Finance providers — if you apply for a finance plan to spread the cost of an installation, we will share relevant data with our finance partner to process your application.
- Email and CRM platforms — we use third-party software to manage enquiries and communications. These providers process data only on our instructions and under contractual data processing agreements.
- Website analytics — we use Google Analytics (with IP anonymisation) to understand how visitors use our website. Google may process anonymised technical data on our behalf.
- Legal and regulatory bodies — where required by law, court order, or to protect the rights and safety of our staff or customers.
All third parties with whom we share personal data are required to keep it confidential and to process it only for the purposes we specify, in accordance with UK GDPR.
International transfers
We primarily process your data within the UK. Where any third-party service provider transfers data outside the UK (for example, US-based cloud or analytics services), they are required to do so only under a UK adequacy decision or appropriate safeguards, such as the UK International Data Transfer Agreement (IDTA) or equivalent standard contractual clauses.
Google Analytics data is processed by Google LLC in the United States under Google’s standard contractual clauses approved for UK transfers.
How long we keep your data
| Type of data | Retention period |
|---|---|
| Enquiry and quote records (where no work was carried out) | 2 years from last contact |
| Customer and job records (installations, repairs, services) | 7 years from completion (in line with HMRC requirements) |
| Warranty and aftercare records | Duration of warranty + 2 years |
| F-Gas compliance records | 5 years (as required by F-Gas Regulations) |
| Marketing consent records | Until you withdraw consent, then deleted within 30 days |
| Website analytics data | 26 months (Google Analytics default, applied to our account) |
When data is no longer needed, we delete or anonymise it securely.
Cookies
Our website uses cookies — small text files stored on your device — to help the site function and to understand how it is used. We use the following types:
- Strictly necessary cookies — required for the website to work (e.g. remembering form submissions). These cannot be turned off.
- Analytics cookies — we use Google Analytics to collect anonymised information about how visitors use our site (pages visited, time on site, referral source). No personally identifiable information is collected. You can opt out of Google Analytics tracking using the Google Analytics Opt-out Browser Add-on.
When you first visit our site, you will be asked to consent to non-essential cookies. You can change your preferences at any time via our cookie settings or your browser settings. Disabling cookies may affect some functionality.
Your rights under UK GDPR
You have the following rights in relation to your personal data:
- Right of access — you can request a copy of the personal data we hold about you (a Subject Access Request).
- Right to rectification — you can ask us to correct inaccurate or incomplete data.
- Right to erasure — you can ask us to delete your data where there is no legitimate reason for us to continue processing it.
- Right to restriction — you can ask us to restrict processing of your data in certain circumstances (e.g. while you contest its accuracy).
- Right to data portability — where processing is based on consent or contract and carried out by automated means, you can request a copy of your data in a structured, machine-readable format.
- Right to object — you can object to processing based on legitimate interests or for direct marketing purposes.
- Rights in relation to automated decision-making — we do not use automated decision-making or profiling that produces legal or similarly significant effects.
To exercise any of these rights, contact us at info@selectair.co.uk or by post to the address in Section 1. We will respond within one calendar month. We will not charge a fee for reasonable requests.
Children
Our services are not directed at children under the age of 18. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data about a child, please contact us immediately and we will delete it.
Changes to this policy
We may update this privacy policy from time to time to reflect changes in the law, our services or our data practices. The “Last updated” date at the top of this page will always show when it was most recently revised.
Where changes are significant, we will take reasonable steps to notify you — for example, by displaying a notice on our website or emailing customers where we hold a current email address.
We encourage you to review this policy periodically.
Contact & complaints
If you have any questions about this policy, wish to exercise a right, or have a concern about how we have handled your data, please contact us:
- By email: info@selectair.co.uk
- By phone: 07738 229109
- By post: Select Air Services, Unit 25 Izons Industrial Estate, Oldbury Road, West Bromwich, West Midlands, B70 9BS
We will acknowledge your request within 5 working days and aim to resolve it within one calendar month.
If you are not satisfied with our response, or believe we are processing your data unlawfully, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
- Website: ico.org.uk
- Helpline: 0303 123 1113
- Post: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, SK9 5AF